What is personalization?: a literature review and framework

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorVesanen, Jari
dc.contributor.schoolSchool of Businessen
dc.contributor.schoolKauppakorkeakoulufi
dc.date.accessioned2014-02-05T11:11:37Z
dc.date.available2014-02-05T11:11:37Z
dc.date.issued2005
dc.format.mimetypeapplication/pdf
dc.identifier.isbn951-791-970-0 (electronic)
dc.identifier.issn1235-5674
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/12297
dc.identifier.urnURN:ISBN:951-791-970-0
dc.language.isoenen
dc.publisherHelsinki: Helsinki School of Economics
dc.relation.ispartofseriesWorking papers / Helsingin kauppakorkeakoulu W, 391
dc.subject.heleconMarkkinointi
dc.subject.heleconSuhdemarkkinointi
dc.subject.heleconRäätälöinti
dc.subject.heleconMarketing
dc.subject.heleconRelationship marketing
dc.subject.heleconTailoring
dc.titleWhat is personalization?: a literature review and frameworken
dc.typeD4 Julkaistu kehittämis- tai tutkimusraportti tai -selvitysfi
dc.type.dcmitypetexten
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