The Paradox of Appearing Authentic and Endorsing Sponsored Content
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2020
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
69 + 11
Series
Description
Thesis advisor
Tikkanen, HenrikkiHietanen, Joel
Keywords
influencer marketing, authenticity, social media in marketing, Instagram
