Managing the disruption of mobility services: How to align the value propositions of key ecosystem players

dc.contributorAalto Universityen
dc.contributor.authorWolff, Joel
dc.contributor.authorHakanen, Esko
dc.contributor.departmentDepartment of Industrial Engineering and Management
dc.contributor.departmentDepartment of Designen
dc.description.abstractMany industries nowadays are facing drastic changes that enable and require new forms of interdependencies that facilitate complex ecosystems of interconnected actors. This paper investigates such a transformation facing the mobility sector, as user-centric bundles of mobility services are being introduced and compiled, by referring to the Mobility-as-a-Service (MaaS) concept. In the process, new value propositions arise that call for aligning the established players with new entrants. The implementation of MaaS is still in its infancy, and many open questions remain about how local authorities should support its emergence. One key challenge relates to decomposing the focal offering of the MaaS ecosystem into complementary value propositions for key players in the industry. This paper presents the results of a constructive design research project, building on interviews with a leading MaaS provider, as well as stakeholders representing national and local authorities in four European cities. The findings emphasize the need to balance a shared desire to disrupt conventional ways of offering mobility services against reluctance to overturn the industry's public and private incumbents. The co-design framework that results serves to summarize five steps that enable MaaS by guiding strategic interaction between local authorities and various players in the mobility ecosystem. In addition, the article builds on ecosystem research insights and emphasizes the need to align value propositions among multiple stakeholders. The study suggests that the mobility sector provides a prominent empirical context for future ecosystem research.en
dc.description.versionPeer revieweden
dc.identifier.citationWolff , J & Hakanen , E 2021 , ' Managing the disruption of mobility services: How to align the value propositions of key ecosystem players ' , Technology Innovation Management Review , vol. 11 , no. 4 , pp. 13-25 .
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dc.relation.ispartofseriesTechnology Innovation Management Reviewen
dc.relation.ispartofseriesVolume 11, issue 4en
dc.subject.keywordMobility-as-a-Service (MaaS)
dc.subject.keywordUrban Mobility
dc.subject.keywordDesign Framework
dc.subject.keywordValue Proposition
dc.titleManaging the disruption of mobility services: How to align the value propositions of key ecosystem playersen
dc.typeA1 Alkuperäisartikkeli tieteellisessä aikakauslehdessäfi