Mobile Game Monetization and Trends in App Store and Google Play

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorHassan, Lobna
dc.contributor.authorSusi, Emelian
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2022-05-15T16:07:33Z
dc.date.available2022-05-15T16:07:33Z
dc.date.issued2022
dc.description.abstractThe idea of this thesis is to create a monetization analysis and a guide that will work as revenue generator for mobile games. The analysis conducted in this research is quantitative and qualitative. Quantitativeness can be seen in statistical approach to App Store and Google Play gaming trends as well as interpretation of survey conducted within this research. Qualitativeness on the other hand is seen in the analysis of top 10 grossing games.en
dc.format.extent47
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/114293
dc.identifier.urnURN:NBN:fi:aalto-202205153154
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordmobile commerceen
dc.subject.keywordgamesen
dc.subject.keywordmarket researchen
dc.subject.keywordmobile technologyen
dc.subject.keywordmobile phonesen
dc.subject.keywordpricingen
dc.subject.keywordmonetizationen
dc.subject.keywordAsiaen
dc.titleMobile Game Monetization and Trends in App Store and Google Playen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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