Mobile Game Monetization and Trends in App Store and Google Play

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Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Date
2022
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
47
Series
Abstract
The idea of this thesis is to create a monetization analysis and a guide that will work as revenue generator for mobile games. The analysis conducted in this research is quantitative and qualitative. Quantitativeness can be seen in statistical approach to App Store and Google Play gaming trends as well as interpretation of survey conducted within this research. Qualitativeness on the other hand is seen in the analysis of top 10 grossing games.
Description
Thesis advisor
Hassan, Lobna
Keywords
mobile commerce, games, market research, mobile technology, mobile phones, pricing, monetization, Asia
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Citation