Mobile Game Monetization and Trends in App Store and Google Play
School of Business | Bachelor's thesis
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(Mikkeli) Bachelor’s Program in International Business
AbstractThe idea of this thesis is to create a monetization analysis and a guide that will work as revenue generator for mobile games. The analysis conducted in this research is quantitative and qualitative. Quantitativeness can be seen in statistical approach to App Store and Google Play gaming trends as well as interpretation of survey conducted within this research. Qualitativeness on the other hand is seen in the analysis of top 10 grossing games.
Thesis advisorHassan, Lobna
mobile commerce, games, market research, mobile technology, mobile phones, pricing, monetization, Asia