Mobile Game Monetization and Trends in App Store and Google Play

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bachelor_Susi_Emelian_2022.pdf (806.44 KB)

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Volume Title

School of Business | Bachelor's thesis
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Authors

Date

2022

Department

Mikkelin kampus

Major/Subject

Mcode

Degree programme

(Mikkeli) Bachelor’s Program in International Business

Language

en

Pages

47

Series

Abstract

The idea of this thesis is to create a monetization analysis and a guide that will work as revenue generator for mobile games. The analysis conducted in this research is quantitative and qualitative. Quantitativeness can be seen in statistical approach to App Store and Google Play gaming trends as well as interpretation of survey conducted within this research. Qualitativeness on the other hand is seen in the analysis of top 10 grossing games.

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Thesis advisor

Hassan, Lobna

Keywords

mobile commerce, games, market research, mobile technology, mobile phones, pricing, monetization, Asia

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https://urn.fi/URN:NBN:fi:aalto-202205153154

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[kand] Kauppakorkeakoulu / BIZ (Open Access)