User-Centred Design Methods, Time to Market and Minimum Viable Product in Startup Development Practices

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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu | Master's thesis
Date
2017-08-28
Department
Major/Subject
Human-Computer Interaction and Design
Mcode
SCI3020
Degree programme
Master's Programme in ICT Innovation
Language
en
Pages
57 + 3
Series
Abstract
This study aimed to answer the question whether time to market and competition pressure are important issues for new companies with a software products and whether they affect the development process and decision-making regarding releasing or the product. The study is based on the literature data and interviews with six technology startup companies. It investigated how the concept of minimum viable product is used by the companies for testing the product-market fit and how they apply principles of user-centred design for providing a good user experience of their products. I found that innovative products helped the companies escape direct competition. The development cycle was mostly defined by the industry standards and concrete customer needs rather than the competition pressure. User-centred design practices are widely implemented by the startups, but they are not always complete. In today's software market, the experience that the customers are provided with new products seems to be more important for the startups than formalisation of the development process and the product's time to market.
Description
Supervisor
Nieminen, Marko
Thesis advisor
Hasselqvist, Hanna
Keywords
startup companies, user-centred design, time to market, minimum viable product, new product development
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Citation