Cooperation between the franchisor and the franchisee – Operational perspective to the link between franchisee satisfaction and franchisor-franchisee relationship

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2018
Major/Subject
Mcode
Degree programme
Management and International Business (MIB)
Language
en
Pages
98 + 8
Series
Description
Thesis advisor
Kähäri, Perttu
Keywords
franchisee satisfaction, franchising, franchisor-franchisee relationship, franchise life cycle, interorganizational relationships, trust and commitment, communication, franchise management
Other note
Citation