Cooperation between the franchisor and the franchisee – Operational perspective to the link between franchisee satisfaction and franchisor-franchisee relationship

School of Business | Master's thesis

Authors

Sammallahti, Sanna

Date

Department

Johtamisen laitos

Degree programme

Management and International Business (MIB)

Language

en

Pages

98 + 8

Thesis advisor

Kähäri, Perttu

Keywords

franchisee satisfaction, franchising, franchisor-franchisee relationship, franchise life cycle, interorganizational relationships, trust and commitment, communication, franchise management

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201811195825

Collections

[gradu] Kauppakorkeakoulu / BIZ

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