Why do people use and recommend m-wallets?

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Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2020-09
Department
Department of Industrial Engineering and Management
Major/Subject
Mcode
Degree programme
Language
en
Pages
11
1-11
Series
Journal of Retailing and Consumer Services, Volume 56
Abstract
In recent years, mobile wallets (m-wallets), a special form of mobile payment, have garnered much attention in various emerging markets. M-wallets were designed to offer customers swiftness, ease of use, efficiency, effectiveness, transparency, and accessibility. Despite these benefits, usage intentions and adoption of m-wallets in most emerging markets have been low, and they have not received widespread acceptance. Notably, existing research related to intentions to use (IUs) mobile payments has largely focused on developed economies and mobile payments in general. Additionally, few studies have examined intentions to recommend (ITRs), even though researchers have recognized that word-of-mouth is an important driver of consumer behavior. In the present study, we addressed the lack of specific findings on use and recommendation intentions in the context of m-wallets by conducting a large cross-sectional survey of 1256 smartphone users based on diffusion of innovation theory (DOI). Results revealed that relative advantage, compatibility, complexity, and observability were significantly associated with participants' intentions toward m-wallets. However, trialability had no association with participants’ intentions to use and recommend m-wallets to others.
Description
Keywords
Diffusion of innovation (DOI), Emerging markets, Intentions to recommend, Intentions to use, m-wallet
Other note
Citation
Kaur, P, Dhir, A, Bodhi, R, Singh, T & Almotairi, M 2020, ' Why do people use and recommend m-wallets? ', Journal of Retailing and Consumer Services, vol. 56, 102091, pp. 1-11 . https://doi.org/10.1016/j.jretconser.2020.102091