Marketing capability and market orientation in strategy interface : a conceptual analysis

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorTuominen, Matti 
dc.contributor.departmentDepartment of Marketingen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2022-03-22T12:34:42Z
dc.date.available2022-03-22T12:34:42Z
dc.date.issued1996 
dc.format.extent161 sivua 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/113512
dc.identifier.urnURN:NBN:fi:aalto-202203222396
dc.language.isoenen
dc.publisherHelsinki School of Economics and Business Administrationen
dc.rights.accesslevelclosedAccessen
dc.subject.heleconmarkkinointifi
dc.subject.helecontehokkuusfi
dc.subject.heleconkilpailupolitiikkafi
dc.subject.heleconmarketingen
dc.subject.heleconeffectivenessen
dc.subject.heleconcompetition policyen
dc.titleMarketing capability and market orientation in strategy interface : a conceptual analysisen
dc.typeG3 Lisensiaatintutkimusfi
dc.type.okmG3 Lisensiaatintutkimus 
dc.type.ontasotLicentiate thesisen
dc.type.ontasotLisensiaatintyöfi
local.aalto.digifolderAalto_67073
local.aalto.mmsid995634144406526
local.aalto.openaccessno

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