Remediation in the hybrid media environment

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Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2022-09
Major/Subject
Mcode
Degree programme
Language
en
Pages
26
2127-2152
Series
NEW MEDIA AND SOCIETY, Volume 24, issue 9
Abstract
We examine the position of five online-only ‘countermedia’ publications often publicly labelled as ‘fake media’ and use them to indicate how the ‘post-truth era’ takes place. Both academic and public discussions perceive countermedia as separate and distinct from the established, professionally produced journalist media outlets. We argue that the studied outlets are an integral part of the hybrid media environment. Our data show countermedia mainly remediate content initially published by professional Finnish media. We also suggest that media references are used strategically to explicate a relationship with mainstream media, as there are different ways of remediating the mainstream media content. This evidence contributes to the growing body of work criticising the usage of the ‘fake media’ concept and attempts to create a more nuanced understanding of countermedia’s role in its contexts. Furthermore, we suggest remediation as a lens may help scholars understand the integrated hybrid media environment.
Description
Funding Information: The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This article has been supported by Academy of Finland projects 326642 and 329343 and the Media Industry Research Foundation of Finland. Publisher Copyright: © The Author(s) 2021. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.
Keywords
Computational media studies, countermedia, intermedia agenda setting, link network analysis, post-truth era, remediation
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Citation
Toivanen , P , Nelimarkka , M & Valaskivi , K 2022 , ' Remediation in the hybrid media environment : Understanding countermedia in context ' , NEW MEDIA AND SOCIETY , vol. 24 , no. 9 , pp. 2127-2152 . https://doi.org/10.1177/1461444821992701