The effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industry

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.authorKänkänen, Elina 
dc.contributor.departmentDepartment of Management and International Businessen
dc.contributor.departmentJohtamisen ja kansainvälisen liiketoiminnan laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2013-01-14T11:34:47Z
dc.date.available2013-01-14T11:34:47Z
dc.date.dateaccepted2012-09-14 
dc.date.issued2012 
dc.description.abstractThe effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industryen
dc.ethesisid12996 
dc.format.extent135 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/7340
dc.identifier.urnURN:NBN:fi:aalto-201301151043
dc.language.isoenen
dc.locationP1 I
dc.programme.majorSME Business Managementen
dc.programme.majorYrittäjyys ja pienyritysten johtaminenfi
dc.subject.heleconpk-yritykset 
dc.subject.heleconsmes 
dc.subject.heleconyrittäjyys 
dc.subject.heleconentrepreneurship 
dc.subject.heleconmarkkinat 
dc.subject.heleconmarkets 
dc.subject.heleconasiakkaat 
dc.subject.heleconcustomers 
dc.subject.heleconelinkaari 
dc.subject.heleconlife cycle 
dc.subject.heleconautoteollisuus 
dc.subject.heleconcar industry 
dc.subject.keywordentrepreneurial orientation 
dc.subject.keywordmarket orientation 
dc.subject.keywordcustomer lifecycle management 
dc.subject.keywordautomotive industry 
dc.titleThe effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industryen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.dcmitypetexten
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu tutkielmafi
local.aalto.idthes12996
local.aalto.openaccessno

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