The effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industry
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School of Business |
Master's thesis
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Authors
Date
2012
Major/Subject
SME Business Management
Yrittäjyys ja pienyritysten johtaminen
Yrittäjyys ja pienyritysten johtaminen
Mcode
Degree programme
Language
en
Pages
135
Series
Abstract
The effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industryDescription
Keywords
entrepreneurial orientation, market orientation, customer lifecycle management, automotive industry