Factors affecting standardization versus diversification decision in international advertising

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorÖsterberg, Tarja
dc.contributor.departmentHKKK. Markk. Pro gradufi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-16T12:54:34Z
dc.date.available2020-11-16T12:54:34Z
dc.date.issued1992
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/52843
dc.identifier.urnURN:NBN:fi:aalto-2020111611698
dc.language.isoenen
dc.rights.accesslevelclosedAccess
dc.subject.keywordMAINONTAfi
dc.subject.keywordKANSAINVÄLINENfi
dc.subject.keywordECfi
dc.titleFactors affecting standardization versus diversification decision in international advertisingen
dc.type.okmG2 Pro gradu, diplomityö
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis
local.aalto.digiauthask
local.aalto.digifolderAalto_51058
local.aalto.idthes5318
local.aalto.openaccessno
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