How Finnish fashion companies construct their brands using Nordic aesthetics
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2020
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
109
Series
Description
Thesis advisor
Bhatnagar, KushagraKeywords
aesthetics, cultural branding, cultural production, fashion, marketing, Nordicness
