Challenges of establishing a mobile phone retail franchise chain in Russia: Case Bashcell Ltd

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School of Business | Master's thesis
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Date

2003

Major/Subject

Markkinointi

Mcode

Degree programme

Language

en

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Keywords

Markkinointi, Franchising, Pk-yritykset, Kauppaketjut, Vähittäiskauppa, Venäjä

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