Challenges of establishing a mobile phone retail franchise chain in Russia: Case Bashcell Ltd

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School of Business | Master's thesis
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Date
2003
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
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Description
Keywords
Markkinointi, Franchising, Pk-yritykset, Kauppaketjut, Vähittäiskauppa, Venäjä
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