Challenges of establishing a mobile phone retail franchise chain in Russia: Case Bashcell Ltd
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School of Business |
Master's thesis
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Instructions for the author
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Date
2003
Department
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
Pages
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Description
Keywords
Markkinointi, Franchising, Pk-yritykset, Kauppaketjut, Vähittäiskauppa, Venäjä