Usability and user research in the work environment: a comparison between theory and practice
Perustieteiden korkeakoulu | Master's thesis
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Human-Computer Interaction and Design
Master's Programme in ICT Innovation
II + 139
AbstractIn the work environment, research is the most crucial step when creating a product or service. It is always the first step to undergo, as the building of the consecutive stages will take the information gather by the research as a base. This dissertation is set in the Campaign Creator product developed by Nokia, where qualitative research was followed to gather information about the end users and the usability of the product under development. Qualitative research is a methodology that focuses on finding information from the users, giving them flexibility to explain their concerns, issues, needs and expectations, reaching understanding rather than measuring. Qualitative research helps display richer and more in-depth data. This dissertation centers around the differences during the conducting of the methods for usability and user research in the company, in comparison with the steps to follow stated in the theory. The diversion of the procedure is complemented by the author’s perspective an opinion on why this happens, and what are the obstacles encountered, the advantages and drawbacks.
Thesis advisorNieminen, Mika
user research, usability research, campaign creator, company, qualitative research