Revenue Management in Private Healthcare Services: a Case Study

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorMarimo, Antti
dc.contributor.departmentLaskentatoimen laitosfi
dc.contributor.departmentDepartment of Accountingen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2016-11-01T11:20:31Z
dc.date.available2016-11-01T11:20:31Z
dc.date.dateaccepted2016-09-06
dc.date.issued2016
dc.description.abstractThe goal of this paper is to explore if the concept of revenue management is applicable to private healthcare services. The paper concentrates especially on private healthcare providers and not on the public sector. This is found out to be a new business to study revenue management possibilities. The paper introduces academic literature from the fields that have adopted revenue management, the most common models and what is known about revenue management in healthcare services. Synthesizing the academic literature and revenue management models with different characteristics and features, the possible applications and design of a healthcare RM model is evaluated. The study method is a single-case study and the case company is a private healthcare provider in Finland. The data used in the case study is actual booking data collected from the case company. This booking data is the basis for analyzing customer booking curves, making demand forecasts and finally suggesting a revenue management model for the case company. The objective is to find a universal model for this sector, not only for the case company to implement in practice. The evidence from the case company indicates that the conditions for successful implementation of revenue management are fulfilled in private healthcare. The suggested models combine different aspects from traditional revenue management fields and they can be modified to meet individual needs and objectives of the adopter company.en
dc.ethesisid14728
dc.format.extent89
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/23088
dc.identifier.urnURN:NBN:fi:aalto-201801181086
dc.language.isoenen
dc.locationP1 I
dc.programme.majorLaskentatoimifi
dc.programme.majorAccountingen
dc.subject.heleconlaskentatoimi
dc.subject.heleconterveydenhuolto
dc.subject.heleconyksityinen sektori
dc.subject.heleconliikevaihto
dc.subject.heleconennusteet
dc.subject.heleconterveystalous
dc.subject.keywordrevenue management
dc.subject.keywordhealthcare
dc.subject.keywordyield management
dc.subject.keywordforecasting
dc.subject.keywordEMSR
dc.titleRevenue Management in Private Healthcare Services: a Case Studyen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.dcmitypetexten
dc.type.ontasotPro gradu tutkielmafi
dc.type.ontasotMaster's thesisen
local.aalto.idthes14728
local.aalto.openaccessno
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