Encouraging environmentally sustainable consumer behaviour in the fashion industry: How Finnish fashion brands are supporting consumers’ role in the sustainability transformation journey?

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Author
Date
2023
Department
Markkinoinnin laitos
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
71 + 32
Series
Description
Thesis advisor
Tikkanen, Henrikki
Lehtovirta, Simo
Keywords
environmental sustainability, fashion industry, consumer behaviour, product-service systems, circular economy
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-202312107117
Collections
[gradu] Kauppakorkeakoulu / BIZ