Encouraging environmentally sustainable consumer behaviour in the fashion industry: How Finnish fashion brands are supporting consumers’ role in the sustainability transformation journey?

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Journal Title

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Volume Title

School of Business | Master's thesis

Date

2023

Major/Subject

Mcode

Degree programme

Marketing

Language

en

Pages

71 + 32

Series

Description

Thesis advisor

Tikkanen, Henrikki
Lehtovirta, Simo

Keywords

environmental sustainability, fashion industry, consumer behaviour, product-service systems, circular economy

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