Key determinants of successful crowdfunding campaigns in the gaming industry

Simple item page
dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorFodness, Dale
dc.contributor.authorVettenranta, Tuukka
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2017-05-11T10:15:52Z
dc.date.available2017-05-11T10:15:52Z
dc.date.issued2017
dc.description.abstractObjectives The main objective of this study was to discover and identify the key determinants contributing to a gaming crowdfunding campaign’s success. Summary 20 gaming campaigns were chosen on the crowdfunding site Kickstarter and observed to their completion. The results of these campaigns were then compared to one another in order to find out what differentiates a successful campaign from an unsuccessful one and the key determinants for success. Conclusions Firstly, upon setting the rewards it is important to think how low you will set your lowest tier. The presentation of the campaign needs to be made in a comprehensive manner. The campaign does not need to run for the full 60 days, as allowed on Kickstarter.en
dc.format.extent44
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/26050
dc.identifier.urnURN:NBN:fi:aalto-201705114486
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordcrowdfundingen
dc.subject.keywordgamingen
dc.subject.keywordKickstarteren
dc.subject.keywordreward-based crowfundingen
dc.titleKey determinants of successful crowdfunding campaigns in the gaming industryen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
bachelor_Vettenranta_Tuukka_2017.pdf
Size:
734.05 KB
Format:
Adobe Portable Document Format
Download
Collections
[kand] Kauppakorkeakoulu / BIZ (Open Access)