Key determinants of successful crowdfunding campaigns in the gaming industry

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School of Business | Bachelor's thesis
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Date

2017

Department

Mikkelin kampus

Major/Subject

Mcode

Degree programme

(Mikkeli) Bachelor’s Program in International Business

Language

en

Pages

44

Series

Abstract

Objectives The main objective of this study was to discover and identify the key determinants contributing to a gaming crowdfunding campaign’s success. Summary 20 gaming campaigns were chosen on the crowdfunding site Kickstarter and observed to their completion. The results of these campaigns were then compared to one another in order to find out what differentiates a successful campaign from an unsuccessful one and the key determinants for success. Conclusions Firstly, upon setting the rewards it is important to think how low you will set your lowest tier. The presentation of the campaign needs to be made in a comprehensive manner. The campaign does not need to run for the full 60 days, as allowed on Kickstarter.

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Thesis advisor

Fodness, Dale

Keywords

crowdfunding, gaming, Kickstarter, reward-based crowfunding

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https://urn.fi/URN:NBN:fi:aalto-201705114486

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[kand] Kauppakorkeakoulu / BIZ (Open Access)