Concept stores as strategic brand management tool for luxury and premium fashion firms. Case: Hanna Saren/Ultimate Design Oy

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School of Business | Master's thesis
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Author
Date
2008
Department
Markkinoinnin ja johtamisen laitos
Department of Marketing and Management
Major/Subject
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
markkinointi, myymälät, ylellisyystavarat, muoti, brandit, vähittäiskauppa, elämykset, design management
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https://urn.fi/URN:NBN:fi:aalto-2020111717377
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[gradu] Kauppakorkeakoulu / BIZ