Concept stores as strategic brand management tool for luxury and premium fashion firms. Case: Hanna Saren/Ultimate Design Oy

No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2008
Major/Subject
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
markkinointi, myymälät, ylellisyystavarat, muoti, brandit, vähittäiskauppa, elämykset, design management
Other note
Citation