Place marketing: A study of the use of international sports events in city branding
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School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2009
Department
Major/Subject
Markkinointi
Mcode
Degree programme
Language
fi
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Description
Keywords
markkinointi, brändit, imago, kansainvälinen, urheilutapahtumat