Human Features in Products and Brands - A Literature Review of Anthropomorphism in Marketing

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorWittkowski, Kristina
dc.contributor.authorLehto, Simo
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-08-01T13:52:00Z
dc.date.available2018-08-01T13:52:00Z
dc.date.issued2018
dc.format.extent34
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/33030
dc.identifier.urnURN:NBN:fi:aalto-201808014431
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordanthropomorphismen
dc.subject.keywordmarketingen
dc.subject.keywordbrandsen
dc.subject.keywordadvertisingen
dc.subject.keywordliterature reviewen
dc.titleHuman Features in Products and Brands - A Literature Review of Anthropomorphism in Marketingen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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