Emergence of Hybrid CSR Models as a Conflict-Driven Communicative Process in a Nordic Welfare State

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Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2023-06-08
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Language
en
Pages
29
Series
Journal of Management Studies
Abstract
This paper offers an understanding of how hybrid models of corporate social re- sponsibility (CSR) – models combining society-centric mandatory (implicit) and business-centric voluntary (explicit) approaches to CSR – are communicatively constructed through institutional struggles over the roles and responsibilities of business in society, in the context of a Nordic welfare state. We develop a model of hybridization as a dialectical process of communicative activity, framing and counter-framing, in which conflict and contestation over normative under- standings about CSR drive the process. The model explains the emergence of hybrid models of CSR in terms of gradually evolving issue development and frame changes that are driven by discursive struggles over moral obligations of business in society, appropriate configuration of le- gitimacy relationships, and appropriate institutional arrangements for CSR governance. In con- trast to prevailing accounts, which tend to theorize hybridization as resulting from isomorphic, mimetic, and normative pressures, our account explicitly attends to the politics of hybridization.
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Moisander , J , Eräranta , K , Fahy , K M & Penttilä , V 2023 , ' Emergence of Hybrid CSR Models as a Conflict-Driven Communicative Process in a Nordic Welfare State ' , Journal of Management Studies . https://doi.org/10.1111/joms.12965