Customer-perceived value in new product development: an empirical case application

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorMetsälampi, Sara
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T15:01:48Z
dc.date.available2020-11-17T15:01:48Z
dc.date.issued2007
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/57912
dc.identifier.urnURN:NBN:fi:aalto-2020111716765
dc.language.isoenen
dc.programme.majormarketingfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordmarkkinointifi
dc.subject.keywordtuotekehitysfi
dc.subject.keyworduudet tuotteetfi
dc.subject.keywordasiakkaatfi
dc.subject.keywordkäytettävyysfi
dc.titleCustomer-perceived value in new product development: an empirical case applicationen
dc.type.okmG2 Pro gradu, diplomityö
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis
local.aalto.idthes10420
local.aalto.openaccessno
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