Customer-perceived value in new product development: an empirical case application
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Volume Title
School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Author
Date
2007
Major/Subject
marketing
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
markkinointi, tuotekehitys, uudet tuotteet, asiakkaat, käytettävyys
