Data analytics outsourcing

Abstract

The purpose of this bachelor’s thesis “Data Analytics Outsourcing” is to examine the current data analytics outsourcing market and its prospects. This thesis aims at identifying the opportunities and challenges in the market. The reasons behind outsourcing data analytics are considered. The focus is on Finnish companies.

Literature review is the methodology of the thesis. The topic is examined by doing a literature review in data analytics outsourcing and related concepts. Most sources are from online databases, particularly from Google Scholar.

The study shows that there are multiple opportunities and challenges that data analytics outsourcing brings. The reasons for outsourcing vary between different companies. Data analytics can benefit companies both economically and non-economically. Outsourcing helps companies adopt data analytics.

In conclusion, data analytics outsourcing is already widely used in business. Data analytics outsourcing is expected to expand rapidly in the following years around the world, especially in Finland and other Western Europe and North America, as the amount of data in the world increases and data analytics applications are improved all the time.