Decisive factors behind the usage of digital advertising attribution modelling



Title:	Decisive factors behind the usage of digital advertising attribution modelling
Author(s):	Talvio, Jaakko
Date:	2020
Language:	en
Pages:	76
Department:	Tieto- ja palvelujohtamisen laitos
Degree programme:	Information and Service Management (ISM)
Thesis advisor(s):	Rossi, Matti
Keywords:	online advertising, attribution modelling, advertising efficiency, digital marketing
Location:	P1 I \| Archive OEV
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-2020121356230 Email this Export to RefWorks QR Code Print BibTex Tweet