Commercialization of new concepts for housing markets - the case of segmenting and targeting young adults in Helsinki area



Title:	Commercialization of new concepts for housing markets - the case of segmenting and targeting young adults in Helsinki area Segmentoitu tuotteistaminen asuntomarkkinoilla - sovelluksena asuntotuote nuorille aikuisille
Author(s):	Kajan, Hanna
Date:	2003
Language:	fi
Pages:	94
Department:	Rakennus- ja ympäristötekniikan osasto
Major/Subject:	Rakentamistalous
Supervising professor(s):	Kiiras, Juhani
Thesis advisor(s):	Soini, Mika
Keywords:	commercialization, segmentointi, households, tuotteistaminen, housing market, asuntotuote, segmentation, asuntokonsepti, nuoret
Location:	Archive
	OEVS yes
Digitized thesis:	ask
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-2020120449958 Email this Export to RefWorks QR Code Print BibTex Tweet