Creating value with ship life-cycle services selling - Case STX Finland Oy

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Kähönen, Arttu
dc.date.accessioned 2013-03-19T02:30:19Z
dc.date.available 2013-03-19T02:30:19Z
dc.date.issued 2012
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/8927
dc.description.abstract Creating value with ship life-cycle services selling - Case STX Finland Oy en
dc.format.extent 88
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Creating value with ship life-cycle services selling - Case STX Finland Oy en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Department of Marketing en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword business-to-Government
dc.subject.keyword life-cycle services
dc.subject.keyword service-dominant logic
dc.subject.keyword services selling
dc.subject.keyword value-based selling
dc.subject.keyword value co-creation
dc.identifier.urn URN:NBN:fi:aalto-201303221843
dc.type.dcmitype text en
dc.programme.major Marketing en
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon laivanrakennusteollisuus
dc.subject.helecon shipbuilding industry
dc.subject.helecon myynti
dc.subject.helecon sales
dc.subject.helecon elinkaari
dc.subject.helecon life cycle
dc.subject.helecon palvelut
dc.subject.helecon service
dc.subject.helecon markkinointi
dc.subject.helecon marketing
dc.subject.helecon arvoketju
dc.subject.helecon value chain
dc.ethesisid 13121
dc.date.dateaccepted 2012-11-29
dc.location P1 I


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