Consumers' brand origin perceptions through visual appeals in international fashion advertisement

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2012
Major/Subject
Marketing
Markkinointi
Mcode
Degree programme
Language
en
Pages
104
Series
Abstract
Consumers' brand origin perceptions through visual appeals in international fashion advertisement
Description
Keywords
brand origin, international advertisement, fashion, luxury brands, consumers' perceptions
Other note
Citation