Internationalization of born globals: A business model perspective of an internet-based service company

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Ortiz Palma Junco, Alfonso
dc.date.accessioned 2013-01-24T02:30:21Z
dc.date.available 2013-01-24T02:30:21Z
dc.date.issued 2012
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/7566
dc.description.abstract Abstract Objectives of Research This study focuses in exploring how Internet-based Service Born Globals (ISBGs) evolve through their internationalization process, particularly during their early stages of internationalization. Special focus is placed in the main business model changes experienced by ISBGs during their internationalization stages and the main challenges driving these changes. The suitability of a theoretical framework developed with constructs from three main streams of research – Born Globals, Service Business and Entrepreneurship – is evaluated. Method of Research The empirical research is based on an in-depth, longitudinal, single case study of an Internetbased Service Born Global company from Finland. The study uses an analytical framework involving three main research streams, developed to enable a holistic perspective of the internationalization process. Findings and Conclusions ISBGs are subject to continuous adjustment of their business model components in their early stages of development, the most significant taking place once the company starts entering foreign markets. The main components requiring adjustments in the early stages of internationalization were the customer segments, channels, customer relationships, and the value proposition. The main factors driving the changes of the business model components were making invalid market assumptions about the customer segment, the lack of product/service-market fit, and the servicespecific considerations related to the cultural and technical barriers. The seven development stages of ISBGs – R&D, Domestic, Entry, Starting, Development, Growth, Mature – and the four growth phases – Introductory, Commercialization and foreign entries, Rapid growth and foreign expansion, and Rationalization and foreign maturity – were found valuable models to understand the state and evolution of BGs. The use of a business model perspective to study the evolution of ISBGs was found a suitable approach due to its holistic perspective and its ability to represent the core components of the company and its inter-dependencies. Keywords Born Globals, International New Ventures, Global Start-ups, Service Born Globals, Internet-based Services, Internationalization of Services, Business Models, Business Models Components, Development Stages, Growth Phases en
dc.format.extent 101
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Internationalization of born globals: A business model perspective of an internet-based service company en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Department of Management and International Business en
dc.contributor.department Johtamisen ja kansainvälisen liiketoiminnan laitos fi
dc.subject.keyword born globals
dc.subject.keyword international new ventures
dc.subject.keyword global start-ups
dc.subject.keyword service born globals
dc.subject.keyword internet-based services
dc.subject.keyword internationalization of services
dc.subject.keyword business models
dc.subject.keyword business models components
dc.subject.keyword development stages
dc.subject.keyword growth phases
dc.identifier.urn URN:NBN:fi:aalto-201301251235
dc.type.dcmitype text en
dc.programme.major International Business en
dc.programme.major Kansainvälinen liiketoiminta fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon international companies
dc.subject.helecon kansainvälistyminen
dc.subject.helecon internationalization
dc.subject.helecon kasvu
dc.subject.helecon growth
dc.subject.helecon yritykset
dc.subject.helecon companies
dc.subject.helecon intranet
dc.subject.helecon intranet
dc.subject.helecon palvelut
dc.subject.helecon service
dc.subject.helecon mallit
dc.subject.helecon models
dc.ethesisid 13111
dc.date.dateaccepted 2012-11-30
dc.location P1 I


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