The critical success factors of social CRM

dc.contributor	Aalto University	en
dc.contributor	Aalto-yliopisto	fi
dc.contributor.author	Kaski, Katja
dc.date.accessioned	2013-01-14T11:35:04Z
dc.date.available	2013-01-14T11:35:04Z
dc.date.issued	2012
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/7435
dc.description.abstract	The critical success factors of social CRM	en
dc.format.extent	85
dc.language.iso	en	en
dc.title	The critical success factors of social CRM	en
dc.type	G2 Pro gradu, diplomityö	fi
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	Department of Information and Service Economy	en
dc.contributor.department	Tieto- ja palvelutalouden laitos	fi
dc.subject.keyword	CRM
dc.subject.keyword	social CRM
dc.subject.keyword	social media
dc.subject.keyword	technology adoption
dc.identifier.urn	URN:NBN:fi:aalto-201305163149
dc.type.dcmitype	text	en
dc.programme.major	Information Systems Science	en
dc.programme.major	Tietojärjestelmätiede	fi
dc.type.ontasot	Master's thesis	en
dc.type.ontasot	Pro gradu tutkielma	fi
dc.subject.helecon	tietotalous
dc.subject.helecon	knowledge economy
dc.subject.helecon	palvelut
dc.subject.helecon	service
dc.subject.helecon	asiakashallinta
dc.subject.helecon	customer relationship management
dc.subject.helecon	teknologia
dc.subject.helecon	technology
dc.subject.helecon	sosiaalinen media
dc.subject.helecon	social media
dc.ethesisid	13091
dc.date.dateaccepted	2012-11-29
dc.location	P1 I
local.aalto.openaccess	no
local.aalto.idthes	13091