The critical success factors of social CRM

No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Date
2012
Major/Subject
Information Systems Science
Tietojärjestelmätiede
Mcode
Degree programme
Language
en
Pages
85
Series
Abstract
The critical success factors of social CRM
Description
Keywords
CRM, social CRM, social media, technology adoption
Other note
Citation