The critical success factors of social CRM



Title:	The critical success factors of social CRM
Author(s):	Kaski, Katja
Date:	2012
Language:	en
Pages:	85
Department:	Department of Information and Service Economy Tieto- ja palvelutalouden laitos
Major/Subject:	Information Systems Science (Tietojärjestelmätiede)
Keywords:	CRM, social CRM, social media, technology adoption
Controlled terms:	tietotalous, knowledge economy, palvelut, service, asiakashallinta, customer relationship management, teknologia, technology, sosiaalinen media, social media
Location:	P1 I \| Archive number: 13091 \| Archive
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Abstract: The critical success factors of social CRM
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201305163149 Email this Export to RefWorks QR Code Print BibTex Tweet