"Differing everydays" practices of planning and coordinating daily life

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Viitala, Karolus
dc.date.accessioned 2011-11-14T11:24:07Z
dc.date.available 2011-11-14T11:24:07Z
dc.date.issued 2011
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/742
dc.description.abstract Background The purpose of this research was to study how daily life is planned and coordinated. I concentrated on researching the daily life of 22-27 year old young single adults living somewhat hectic lives in the Helsinki city center. The theoretical background of this study leans on practice theory while the study will be conducted using ethnographic methods, more specifically videography. Results This research has produced three core findings. Firstly, routines form an immense part of our daily life. Furthermore the order of these routines can change, meaning that the content of our everyday life is often the same, but routines are executed in different orders. Secondly, the traditional split between work and non-work seems to be non-existent in modern time as we are constantly taking work home and bringing the non-work to work. Thirdly, and most importantly, I have discovered that much of our daily planning has to do with the efficient coordination of our routines and the fine tuning of our time tables. I have thus conceptualized ‘emergent coordination’ and ‘purposive planning’. Purposive planning sees us taking the time to plan, where as emergent coordination is the steering of daily life and the making of quick decisions. Conclusions Even though we find ourselves planning ahead, much is the outcome of emergent coordination and routines. Purposive plans can change in the spur of the moment when emergent coordination enters the equation. It seems like our daily life is often a chaotic outcome of what happens on the liminal of purposive planning and emergent coordination. As routines give our lives balance and structure, purposive planning gives us the feeling that we are in control of our lives. en
dc.format.extent 57
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title "Differing everydays" practices of planning and coordinating daily life en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Economics en
dc.contributor.department Department of Marketing en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword Daily life
dc.subject.keyword Mundane
dc.subject.keyword Planning
dc.subject.keyword Coordinating
dc.subject.keyword Coordination
dc.subject.keyword Routines
dc.subject.keyword Emergent
dc.identifier.urn URN:NBN:fi:aalto-201111181654
dc.type.dcmitype text en
dc.programme.major Marketing en
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon markkinointi
dc.subject.helecon marketing
dc.subject.helecon elämäntapa
dc.subject.helecon way of life
dc.subject.helecon suunnittelu
dc.subject.helecon planning
dc.subject.helecon johtaminen
dc.subject.helecon management
dc.subject.helecon ajankäyttö
dc.subject.helecon time use
dc.ethesisid 12610
dc.date.dateaccepted 2011-09-05
dc.location P1 I


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