Employer image - Creating competitive advantage in human capital markets

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Makkonen, Aino
dc.date.accessioned 2013-01-14T11:34:58Z
dc.date.available 2013-01-14T11:34:58Z
dc.date.issued 2012
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/7407
dc.description.abstract Employer image - Creating competitive advantage in human capital markets en
dc.format.extent 99
dc.language.iso en en
dc.title Employer image - Creating competitive advantage in human capital markets en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Department of Communication en
dc.contributor.department Viestinnän laitos fi
dc.subject.keyword employer image
dc.subject.keyword employer branding
dc.subject.keyword corporate identity
dc.subject.keyword corporate image
dc.subject.keyword knowledge workers
dc.subject.keyword expert organizations
dc.subject.keyword työnantajaimago
dc.subject.keyword työnantajamielikuva
dc.subject.keyword yritysidentiteetti
dc.subject.keyword yritysimago
dc.subject.keyword asiantuntijuus
dc.subject.keyword asiantuntijaorganisaatiot
dc.identifier.urn URN:NBN:fi:aalto-201305163122
dc.type.dcmitype text en
dc.programme.major International Business Communication en
dc.programme.major International Business Communication fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon viestintä
dc.subject.helecon communication
dc.subject.helecon yritysviestintä
dc.subject.helecon business communication
dc.subject.helecon kansainvälinen
dc.subject.helecon international
dc.subject.helecon yritykset
dc.subject.helecon companies
dc.subject.helecon imago
dc.subject.helecon image
dc.subject.helecon brandit
dc.subject.helecon brands
dc.subject.helecon identiteetti
dc.subject.helecon identity
dc.subject.helecon asiantuntijat
dc.subject.helecon specialists
dc.subject.helecon tietotyö
dc.subject.helecon knowledge work
dc.subject.helecon henkinen pääoma
dc.subject.helecon intellectual capital
dc.ethesisid 13063
dc.date.dateaccepted 2012-11-23
dc.location P1 I

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