Entry modes for manufacturers internationalizing their service operations - The role of service characteristics



Title:	Entry modes for manufacturers internationalizing their service operations - The role of service characteristics
Author(s):	Slotte, Marianne
Date:	2012
Language:	en
Pages:	114
Department:	Department of Management and International Business Johtamisen ja kansainvälisen liiketoiminnan laitos
Major/Subject:	International Business (Kansainvälinen liiketoiminta)
Keywords:	after-sales service, knowledge-intensive business service, entry mode, service characteristics, moderating effect
Controlled terms:	kansainväliset yhtiöt, international companies, teollisuus, industry, palvelut, service, kansainvälistyminen, internationalization, asiantuntijat, specialists, jälkimarkkinointi, after-sales service, myynti, sales
Location:	P1 I \| Archive number: 13040 \| Archive
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Abstract: Entry modes for manufacturers internationalizing their service operations - The role of service characteristics
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201301151087 Email this Export to RefWorks QR Code Print BibTex Tweet