Facebook and extension of social ties: Implications on group norms and purchasing behavior

Laaksonen, Lasse

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Facebook and extension of social ties: Implications on group norms and purchasing behavior



Title:	Facebook and extension of social ties: Implications on group norms and purchasing behavior
Author(s):	Laaksonen, Lasse
Date:	2012
Language:	en
Pages:	27
Department:	Department of Marketing Markkinoinnin laitos
Major/Subject:	Marketing (Markkinointi)
Keywords:	Facebook, social influence, electronic word-of-mouth, internet, social networks
Controlled terms:	markkinointi, marketing, internet, internet, sosiaalinen media, social media, kuluttajakäyttäytyminen, consumer behaviour, ostot, industrial purchasing, shoppailu, shopping, sitoutuminen, commitment, käyttäytyminen, behaviour, ryhmät, groups, verkostot, networks
Location:	P1 I \| Archive number: 13026 \| Archive
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Abstract: Facebook and extension of social ties: Implications on group norms and purchasing behavior
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201301151073 Email this Export to RefWorks QR Code Print BibTex Tweet

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