Netnography on virtual travel community
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Author
Date
2012
Department
Major/Subject
Marketing
Markkinointi
Markkinointi
Mcode
Degree programme
Language
en
Pages
108
Series
Abstract
Netnography on Virtual Travel CommunityDescription
Keywords
marketing, consumer behavior, netnography, virtual community, electronic word-of-mouth (eWOM), leisure travel