Marketing performance assessment in the digital age - a constructive case study



Title:	Marketing performance assessment in the digital age - a constructive case study
Author(s):	Reponen, Niina
Date:	2012
Language:	en
Pages:	104
Department:	Department of Marketing Markkinoinnin laitos
Major/Subject:	Marketing (Markkinointi)
Keywords:	marketing, marketing performance, marketing performance measurement, marketing metrics, digitalization, digital marketing
Controlled terms:	markkinointi, marketing, tulos, return, arviointi, evaluation, mittarit, ratings, digitaalitekniikka, digital technology, teknologia, technology
Location:	P1 I \| Archive number: 13019 \| Archive
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Abstract: Marketing performance assessment in the digital age - a constructive case study
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201301151066 Email this Export to RefWorks QR Code Print BibTex Tweet