Marketing performance assessment in the digital age - a constructive case study
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Marketing performance assessment in the digital age - a constructive case study
Title:
Marketing performance assessment in the digital age - a constructive case study
Author(s):
Reponen, Niina
Date:
2012
Language:
en
Pages:
104
Department:
Department of Marketing
Markkinoinnin laitos
Major/Subject:
Marketing (Markkinointi)
Keywords:
marketing
,
marketing performance
,
marketing performance measurement
,
marketing metrics
,
digitalization
,
digital marketing
Controlled terms:
markkinointi
,
marketing
,
tulos
,
return
,
arviointi
,
evaluation
,
mittarit
,
ratings
,
digitaalitekniikka
,
digital technology
,
teknologia
,
technology
Location:
P1 I | Archive number:
13019
|
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Abstract:
Marketing performance assessment in the digital age - a constructive case study
Permanent link to this item:
http://urn.fi/URN:NBN:fi:aalto-201301151066
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