Marketing performance assessment in the digital age - a constructive case study

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Journal ISSN
Volume Title
School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Date
2012
Major/Subject
Marketing
Markkinointi
Mcode
Degree programme
Language
en
Pages
104
Series
Abstract
Marketing performance assessment in the digital age - a constructive case study
Description
Keywords
marketing, marketing performance, marketing performance measurement, marketing metrics, digitalization, digital marketing
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Citation