Marketing performance assessment in the digital age - a constructive case study
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Author
Date
2012
Department
Major/Subject
Marketing
Markkinointi
Markkinointi
Mcode
Degree programme
Language
en
Pages
104
Series
Abstract
Marketing performance assessment in the digital age - a constructive case studyDescription
Keywords
marketing, marketing performance, marketing performance measurement, marketing metrics, digitalization, digital marketing