Marketing, market-based assets and capabilities, core business processes, and financial performance in Finnish companies

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Kiesi, Anssi
dc.date.accessioned 2013-01-14T11:34:50Z
dc.date.available 2013-01-14T11:34:50Z
dc.date.issued 2012
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/7356
dc.description.abstract Marketing, Market-based Assets and Capabilities, Core Business Processes, and Financial Performance in Finnish Companies en
dc.format.extent 88
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Marketing, market-based assets and capabilities, core business processes, and financial performance in Finnish companies en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Department of Marketing en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword Marketing
dc.subject.keyword core business processes
dc.subject.keyword product development management
dc.subject.keyword supply chain management
dc.subject.keyword customer relationship management
dc.subject.keyword market-based assets
dc.subject.keyword market-based capabilities
dc.subject.keyword resource-based view
dc.subject.keyword financial performance
dc.identifier.urn URN:NBN:fi:aalto-201301151059
dc.type.dcmitype text en
dc.programme.major Marketing en
dc.programme.major Markkinointi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon markkinointi
dc.subject.helecon marketing
dc.subject.helecon liiketalous
dc.subject.helecon business economics
dc.subject.helecon prosessit
dc.subject.helecon processes
dc.subject.helecon tuotekehitys
dc.subject.helecon product development
dc.subject.helecon toimitusketju
dc.subject.helecon supply chain
dc.subject.helecon suhdetoiminta
dc.subject.helecon public relations
dc.subject.helecon osaaminen
dc.subject.helecon know how
dc.subject.helecon suorituskyky
dc.subject.helecon efficiency
dc.ethesisid 13012
dc.date.dateaccepted 2012-08-07
dc.location P1 I


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