The effect of entrepreneurial orientation and market orientation on customer lifecycle management -
A multiple case study from the automotive industry



Title:	The effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industry
Author(s):	Känkänen, Elina
Date:	2012
Language:	en
Pages:	135
Department:	Department of Management and International Business Johtamisen ja kansainvälisen liiketoiminnan laitos
Major/Subject:	SME Business Management (Yrittäjyys ja pienyritysten johtaminen)
Keywords:	entrepreneurial orientation, market orientation, customer lifecycle management, automotive industry
Controlled terms:	pk-yritykset, smes, yrittäjyys, entrepreneurship, markkinat, markets, asiakkaat, customers, elinkaari, life cycle, autoteollisuus, car industry
Location:	P1 I \| Archive number: 12996 \| Archive
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Abstract: The effect of entrepreneurial orientation and market orientation on customer lifecycle management - A multiple case study from the automotive industry
Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201301151043 Email this Export to RefWorks QR Code Print BibTex Tweet