Emerging opportunities of Finnish television productions - A videography approach

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Uotila, Hannu
dc.date.accessioned 2011-11-14T11:23:46Z
dc.date.available 2011-11-14T11:23:46Z
dc.date.issued 2011
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/610
dc.description.abstract PURPOSE OF THE STUDY The purpose of this study is to understand how the opportunities in Finnish television productions are perceived and negotiated within the Finnish television industry. The study aims to reveal business opportunities, commercial potential and goals and their understanding among entrepreneurs or other creative players within the business. Especially the constructive understandings of opportunities in Finnish productions have been examined through case examples. METHODOLOGY The study follows a constructivist research philosophy and utilizes a videographic method as a primary research method. The main bulk of the study is a video, which can be found from appendix 1. The data collection was carried out with an ethnographic method guided by strong autoethnographic orientation. In total over 25 hours of material was filmed and thousands of photographs from previous productions were collected. The theoretical framework of this study is based on the previous studies and writings from the field of entrepreneurship and more detailed writings of opportunities. In addition, creativity and socially constructed perceptions of agents in entrepreneurial process have been discussed. Also, television productions as a part of audiovisual industry have been unfolded. FINDINGS It appears that the professionals within television production industry are driven by their own passions. Therefore, opportunities are often perceived as an opportunity to express oneself rather than as an opportunity to make a profit. In addition, opportunities arise usually from subcultures, which are already close to creators themselves. Also, this study suggests that opportunities require a genuine story and an authentic idea, which appeals to viewers in real time. From the business perspective the television should be perceived as a tool for popularizing a brand that enables brand related merchandise sale, which can be considered as a business with higher profit margins. en
dc.format.extent 56
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Emerging opportunities of Finnish television productions - A videography approach en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Economics en
dc.contributor.department Department of Management and International Business en
dc.contributor.department Johtamisen ja kansainvälisen liiketoiminnan laitos fi
dc.subject.keyword opportunity
dc.subject.keyword opportunity creation
dc.subject.keyword television production
dc.subject.keyword videography
dc.subject.keyword ethnography
dc.identifier.urn URN:NBN:fi:aalto-201111181522
dc.type.dcmitype text en
dc.programme.major SME Business Management en
dc.programme.major Yrittäjyys ja pienyritysten johtaminen fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon johtaminen
dc.subject.helecon management
dc.subject.helecon pk-yritykset
dc.subject.helecon smes
dc.subject.helecon liikeidea
dc.subject.helecon business idea
dc.subject.helecon sisältötuotanto
dc.subject.helecon content industry
dc.subject.helecon televisio
dc.subject.helecon television
dc.subject.helecon etnografia
dc.subject.helecon ethnography
dc.ethesisid 12478
dc.date.dateaccepted 2011-03-01
dc.location P1 I

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