Meta synthesis of segmentation and underlying player typologies in games

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Hamari, Juho
dc.contributor.author Tuunanen, Janne
dc.date.accessioned 2012-10-31T12:04:57Z
dc.date.available 2012-10-31T12:04:57Z
dc.date.issued 2011-11-27
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/6067
dc.format.extent 23
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Meta synthesis of segmentation and underlying player typologies in games en
dc.type G1 Kandidaatintyö fi
dc.contributor.school Perustieteiden korkeakoulu fi
dc.subject.keyword game en
dc.subject.keyword market segmentation en
dc.subject.keyword player typology en
dc.subject.keyword psychographics en
dc.subject.keyword behavior en
dc.subject.keyword game design en
dc.identifier.urn URN:NBN:fi:aalto-201211013344
dc.type.dcmitype text en
dc.programme.major Tuotantotalous fi
dc.programme.mcode TU3009 fi
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.contributor.supervisor Järvenpää, Eila
dc.programme Tuotantotalous TUO fi


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