Service Design in the Age of Collaboration, a case study of customization of mobile phone content

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Bluguermann, Veronica
dc.date.accessioned 2012-10-11T09:31:58Z
dc.date.available 2012-10-11T09:31:58Z
dc.date.issued 2012
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/5991
dc.description.abstract Not so long ago, cell phones were only used just to make phone calls. Today hundreds of thousands of applications and services are available for smartphones. With them, people can communicate, play games, find places, and organize their day. However, the vast amount of possibilities can confuse users when choosing the best option. In addition, the global mobile content market makes it hard for users to find local solutions. This thesis in collaboration with Nokia proposes services that aim at: (1) helping customers to meet closer their needs by customizing the mobile phone content at the time of purchasing; and (2) generating means of collaboration among content developers, retailers and customers for producing mobile content targeted to local needs. A Participatory Design approach was applied for developing the customization services. Observation, contextual inquiry and cultural probes methods were implemented to learn from diverse users. A co-design session was conducted to explore new opportunities with Nokia stakeholders. The results are several scenarios envisioned for Mass Customization services of mobile phone content at the point of delivery. The thesis offers (1) a framework of collaborative creation models for Mass Customization (2) insights on customers’ engagement in the activity of customization. en
dc.format.extent 119
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.subject.other Design en
dc.title Service Design in the Age of Collaboration, a case study of customization of mobile phone content en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Department of Design en
dc.contributor.department Muotoilun laitos fi
dc.subject.keyword Service Design en
dc.subject.keyword Mass Customization en
dc.subject.keyword Collaboration en
dc.subject.keyword Participatory Design en
dc.subject.keyword Mobile Phones en
dc.identifier.urn URN:NBN:fi:aalto-201210023217
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Kirsikka, Vaajakallio
dc.programme Degree Programme in Industrial and Strategic Design en
dc.programme Teollisen muotoilun koulutusohjelma fi


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