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Balanced Scorecard markkinoinnin strategisessa johtamisessa. Vertaileva case-tutkimus.

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Wahlberg, Harri
dc.date.accessioned 2020-11-17T16:27:09Z
dc.date.available 2020-11-17T16:27:09Z
dc.date.issued 2008
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/59084
dc.language.iso fi en
dc.title Balanced Scorecard markkinoinnin strategisessa johtamisessa. Vertaileva case-tutkimus. fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Laskentatoimen ja rahoituksen laitos fi
dc.contributor.department Department of Accounting and Finance en
dc.subject.keyword laskentatoimi
dc.subject.keyword markkinointi
dc.subject.keyword strategia
dc.subject.keyword johtaminen
dc.subject.keyword tuloskortti
dc.identifier.urn URN:NBN:fi:aalto-2020111717937
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu -tutkielma fi
local.aalto.openaccess no
local.aalto.digifolder Aalto_56096
dc.rights.accesslevel closedAccess
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö
local.aalto.idthes 11601
local.aalto.digiauth ask

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