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Multinational product/communication choices and standardization/adaptation decisions - Finding the best solutions for Finland

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Jalonen, Miina
dc.date.accessioned 2020-11-17T16:24:24Z
dc.date.available 2020-11-17T16:24:24Z
dc.date.issued 2008
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/59030
dc.language.iso en en
dc.title Multinational product/communication choices and standardization/adaptation decisions - Finding the best solutions for Finland en
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.contributor.department Department of Marketing and Management en
dc.subject.keyword kansainväliset yhtiöt
dc.subject.keyword brandit
dc.subject.keyword tuotteet
dc.subject.keyword strategia
dc.subject.keyword viestintä
dc.subject.keyword standardit
dc.identifier.urn URN:NBN:fi:aalto-2020111717883
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu -tutkielma fi
local.aalto.openaccess no
local.aalto.digifolder Aalto_46433
dc.rights.accesslevel closedAccess
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö
local.aalto.idthes 11546
local.aalto.digiauth ask


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