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Examining issues related to defining the value of movie sponsorship and product placement. Case study: Ganes-movie.

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Wikberg, Pia
dc.date.accessioned 2020-11-17T16:14:42Z
dc.date.available 2020-11-17T16:14:42Z
dc.date.issued 2008
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/58840
dc.language.iso en en
dc.title Examining issues related to defining the value of movie sponsorship and product placement. Case study: Ganes-movie. en
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.contributor.department Department of Marketing and Management en
dc.subject.keyword markkinointi
dc.subject.keyword kulttuurijohtaminen
dc.subject.keyword sponsorointi
dc.subject.keyword elokuvat
dc.subject.keyword tuotesijoittelu
dc.identifier.urn URN:NBN:fi:aalto-2020111717693
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu -tutkielma fi
local.aalto.openaccess no
local.aalto.digifolder Aalto_46022
dc.rights.accesslevel closedAccess
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö
local.aalto.idthes 11346
local.aalto.digiauth ask


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