Measuring the performance of marketing. Concretizing marketing through the use of metrics.

dc.contributor	Aalto-yliopisto	fi
dc.contributor	Aalto University	en
dc.contributor.author	Färkkilä, Noora
dc.date.accessioned	2020-11-17T16:12:09Z
dc.date.available	2020-11-17T16:12:09Z
dc.date.issued	2008
dc.identifier.uri	https://aaltodoc.aalto.fi/handle/123456789/58790
dc.language.iso	en	en
dc.title	Measuring the performance of marketing. Concretizing marketing through the use of metrics.	en
dc.contributor.school	Kauppakorkeakoulu	fi
dc.contributor.school	School of Business	en
dc.contributor.department	Markkinoinnin ja johtamisen laitos	fi
dc.contributor.department	Department of Marketing and Management	en
dc.subject.keyword	markkinointi
dc.subject.keyword	tulos
dc.subject.keyword	tehokkuus
dc.subject.keyword	arviointi
dc.subject.keyword	mittarit
dc.subject.keyword	asiakasarvo
dc.subject.keyword	tutkimusmenetelmät
dc.identifier.urn	URN:NBN:fi:aalto-2020111717643
dc.type.ontasot	Master's thesis	en
dc.type.ontasot	Pro gradu -tutkielma	fi
local.aalto.openaccess	no
local.aalto.digifolder	Aalto_52007
dc.rights.accesslevel	closedAccess
dc.type.publication	masterThesis
dc.type.okm	G2 Pro gradu, diplomityö
local.aalto.idthes	11296
local.aalto.digiauth	ask