Measuring the performance of marketing. Concretizing marketing through the use of metrics.



Title:	Measuring the performance of marketing. Concretizing marketing through the use of metrics.
Author(s):	Färkkilä, Noora
Date:	2008
Language:	en
Department:	Markkinoinnin ja johtamisen laitos Department of Marketing and Management
Keywords:	markkinointi, tulos, tehokkuus, arviointi, mittarit, asiakasarvo, tutkimusmenetelmät
Location:	Archive
	OEVS yes
Digitized thesis:	ask
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-2020111717643 Email this Export to RefWorks QR Code Print BibTex Tweet